It's huge business in Europe and Asian with upwards of 75% of the betting being done after kickoffs.

But live wagering (continuing to bet on adjusted odds during a game) has never really taken off in North America, although shops like 5Dimes.com are hoping to change all that.

Starting with the 2010 NFL season, 5Dimes offers this enjoyable and profitable form of NFL betting on six Week 1 games. The NFC title game rematch on Thursday between Minnesota and New Orleans is the first and five more are up for this unique form of betting Sunday Sept. 12.

Cincinnati vs New England, Philadelphia vs Green Bay, Dallas vs Washington and both Monday Nighters (Baltimore vs the Jets and San Diego vs the Chiefs).

Other sportsbooks such as bodog and sportsinteraction are moving into the in-game betting space with more games. The fact 5dimes.com is doing the same should not come as a surprise as the shop has quietly been offering some of the most unique betting types in the industry for years.

To check out the 5dimes.com live, in-game betting schedule and to check out some of the pioneering teaser odds and other forms of NFL betting you might not have seen elsewhere, visit 5dimes.com today.